‘Vaping’ a healthier way for NZ

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e-Swisher e-Cigarettes Bet Big with World Series of Poker ® Partnership

All that is needed is some advance testing of nicotine refills, some temporary approvals and the drafting of nicotine regulations. Ad Feedback Once the supply of nicotine refills is legalised, and tobacco excise increases again, more smokers will switch to vaping as the safer option. Media campaign messages could be extended to include “quit and switch”.
For the original version including any supplementary images or video, visit http://www.stuff.co.nz/dominion-post/comment/8904251/Vaping-a-healthier-way-for-NZ

Corona Couple Sues After E-Cigarette Battery Explodes In Car

One of the brands, e-Swisher, says its deal with the World Series of Poker (WSOP) brings signage on ESPN broadcasts that will continue in the fall. E-Swisher has already had exposure on ESPN, as its brand is seen on a car in the NASCAR Nationwide Series. ESPN is one of the cable networks that takes ads for e-cigarettes. E-Swisher has a two-year deal with Caesars Interactive Entertainment to serve as the official e-cigarette of the WSOP, which has been going on since May 29. The agreement covers on-site signage, including in a players lounge and outdoor smoking area; signage visible on ESPN; exposure on wsop.com; and social media exposure on Twitter and Facebook. There will also be a social media contest to win branded playing cards and poker sets.
For the original version including any supplementary images or video, visit http://www.mediapost.com/publications/article/204368/e-cigarette-brand-signs-espn-deal.html

E-Cigarette

Ries said she was charging a VapCigs e-cigarette when an aroma filled the car. My husband asked if I had nail polish in the car. I looked around and I saw the battery to the (e-cigarette) dripping. I went to unscrew it and the battery started shooting fire toward me and then exploded and shot the metal pieces onto my lap, she said.
For the original version including any supplementary images or video, visit http://losangeles.cbslocal.com/2013/07/11/corona-couple-sues-after-e-cigarette-battery-explodes-in-car/

e-cigarette Brand Signs ESPN Deal

Because of e-Swisher e-cigarettes, poker enthusiasts no longer have to excuse themselves from the table to have a smoke, whether at a casino, a local retail poker room or the neighbors weekly poker game As the Official e-Cigarette of the World Series of Poker, e-Swisher will have on-site signage during the event, including in the VIP Players Lounge and outdoor smoking area; signage during the ESPN broadcast; an online presence at http://www.wsop.com ; and social media mentions on World Series of Pokers Twitter and Facebook Pages. Also, the company will hold a social media contest for players and spectators to win e-Swisher playing cards and poker sets. In addition to the live action this summer, the WSOP event will be televised on ESPN in the fall. Because of e-Swisher e-cigarettes, poker enthusiasts no longer have to excuse themselves from the table to have a smoke, whether at a casino, a local retail poker room or the neighbors weekly poker game, explained Ed Denk, Director of Marketing for Swisher International. Our partnership with World Series of Poker helps to reinforce this with amateur and professional poker players alike. About e-Swisher e-Swisher is a line of e-cigarettes and e-cigars by Jacksonville, Fla.-based Swisher International.
For the original version including any supplementary images or video, visit http://eon.businesswire.com/news/eon/20130711006390/en/espn/poker/e-cigarette

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